Ana Mollinedo MimsFormer CEO, UrbanStems
Ana Mollinedo Mims is a seasoned global executive, board director, and strategist known for driving digital transformation and scaling AI-powered businesses. With a strong understanding of artificial intelligence, including generative AI algorithms, e-commerce platforms, omnichannel brand strategy, and enterprise communications, she has developed high-impact solutions that deliver measurable growth, transformation, and enhance stakeholder value in technology-driven companies.
Most recently, as CEO of UrbanStems, Ana led the integration of AI-enhanced tools, in demand forecasting and personalized marketing campaigns for the floral e-commerce platform. She optimized a complex logistics network across three national fulfillment hubs, achieving over 95% delivery service level agreement (SLA) compliance and an 18% expansion in gross margin while managing cross-functional teams of over 100 employees.
Ana also serves as a fractional CXO across various global industries, overseeing digital transformation initiatives valued at over $120 million and guiding profit and loss (P&L) statements of up to $250 million. Her work with OrthoGrid Systems utilized AI-powered imaging and 3D printing to reposition the company as a high-tech surgical platform, driving a 40% increase in market penetration and a 30% revenue increase, which contributed to its successful exit to Zimmer Biomet.
Earlier in her career, Ana led pioneering digital and customer relationship management (CRM) innovations for companies such as Cemex, Starwood Hotels, and Cable & Wireless. While at Starwood, she designed and deployed the industry’s first online supplier CRM, resulting in $2 million in annual contract savings. At Cable & Wireless, she led a transformation strategy across 15 countries, consolidated operations to achieve $3 million in cost optimization, and managed crisis and regulatory affairs during periods of market volatility.
As a respected board member with over 17 years of nonprofit service and numerous private company directorships, including roles at UrbanStems and Voyage.TV, and Prototype IoT, Ana advises Boards and executive teams on strategic planning, digital platform roadmaps, and international market penetration, utilizing her lived experience on four continents.
She holds an MBA in Finance from Nova Southeastern University, dual bachelor’s degrees in Political Science and History from Barry University, and board governance certifications from Harvard Business School, Dartmouth-Tuck/SMU, and Florida State University. Currently, Ana serves as an Adjunct Instructor at NYU School of Professional Studies Division of Programs in Business, where she teaches C-Suite Perspective. She is also an author and a sought-after speaker and lecturer.