Opportunity International has always functioned with a bold mission—providing financial solutions to empower people living in poverty to transform their lives, their children’s futures and their communities.
Last week we launched a fresh new look to match that calling.
Our new brand brings the global mission of Opportunity International to life and highlights our renewed commitment to creating bolder and more innovative ways to help clients work their way out of poverty, strengthen their families and change the world.
Opportunity International’s new logo conveys a visual identity that is recognizable, modern, innovative and bold. It symbolizes our work around the world, the cycle of investment and reinvestment, and the people we serve. Its dynamic colors represent the diversity of the communities and cultures where we work. The mark being an open circle suggests the unstoppable element and financial inclusion.
The other two pieces of the circle (“O”) create motion and represent both Opportunity International and the donors together circling back to the entrepreneurs. The ignition point is represented as a figure (human) in forward motion at the start of transformation, as well as an ‘I’ for international. It emphasizes the word Opportunity—the opportunity to invest, the opportunity to serve and the opportunity to achieve a brighter future.
A strong call to action supports our new look: Invest in Opportunity. This simple yet powerful tagline invites donors, employees, partners and others to join our movement to break the cycle of poverty.