“We have realized that many of our customers are travelling between 50 and 100 km [between 30 and 60 miles] to access banking services,” says Effie Cook, head of HR at Opportunity Ghana. “So we have focused our energies on developing innovative delivery channels that serve the needs of the marginalized and reach out to the many deprived rural areas of Ghana.”
To address the needs of its clients, Opportunity Ghana has just launched a mobile banking facility, an event that was reported by the Business and Financial Times. The online article details the launch of the mobile banking facility, and what it will mean for local clients.
As Ms. Cook explained, the mobile bank offers clients convenience, easy access, and reduced transaction costs with a specially equipped vehicle that travels through communities to offer banking services to customers who would otherwise not have access. The facility operates like a stationary branch and offers a full range of banking services, including deposits, withdrawals, balance confirmation, and customer service. It is also fully networked to serve the entire client base.
To read more about this exciting new opportunity for the people of Ghana, visit thebftonline.com.
Opportunity International continues to offer new banking tools to its most remote clients, through innovations such as cell phone banking and the expansion of its mobile banks. Read more about our launch of cell phone banking in Malawi as well as the UN Secretary-General Ban Ki-moon’s visit to our mobile banks in that country.