Why do you do what you do? 

Simon Sinek explores the "whys" behind our "whats" - and argues that why we do what we do is the most important question we can answer. In his famous TED talk, Sinek explores successful companies and their motivations. 

At Opportunity, we do what we do because we believe that everyone has the right to a life free from poverty, with dignity and respect. And this belief motivates our operations and defines our success. 

Learn about our motivation