Paula BerezinChief Corporate Strategist
Paula is a recognized leader in the nonprofit sector with an unparalleled track record creating value and measurable impact through innovative strategic partnerships worldwide. Since founding Social Capital Partnerships, Paula has served as chief strategist to blue-chip social causes including American Red Cross, Feeding America, United Way World Wide, World Wildlife Fund, U.S. Fund for UNICEF, U.N. Foundation, Special Olympics International, Rotary International, Ronald McDonald House Charities, Habitat for Humanity, Goodwill Industries International and National Park Foundation.
Prior to forming Social Capital, Paula established and served as president of IEG Consulting, a leading sponsorship consultancy, for 12 years. Paula has advised hundreds of organizations and corporation on how to successfully use strategic marketing partnerships and create strategies for maximizing resources. Paula is credited for helping clients in the nonprofit, sports and entertainment sectors achieve six- and seven-figure increases in revenue as a result of implementing her recommendations. Paula also served as executive director of two national, nonprofit Olympic Governing Bodies: The US Rowing Association and US Synchronized Swimming. Paula introduced sponsorship to both organizations and during her tenure revenues increased more than 300 percent. Prior to that, Paula worked at PepsiCo in the sports marketing department. She also has served on may nonprofit boards of trustees including the Women’s Sports Foundation and FISA, the international Olympic rowing federation. Paula earned her BA in marketing from Indiana University’s School of Business. She is based in Chicago.